August 01, 2002
Slang of the day:

What do you call a fake grassroots movement?
AstroTurf of course!

This term is being applied to new unintrusive advertising ploys, hooking into standard niternet communityware using fake postings to newsgroups (posing as personal recommendations) and fake personal websites touting products (which became very popular after the Mahir phenomenon)

Posted by Claus at August 01, 2002 03:00 PM
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