Just references yet another story predicting Google doom, because of blogs. Supposedly the link structure of blogging is destroying the importance of blogging. I don't know. I still find what I'm looking for just fine, thank you. And forthermore, I think it is important to note that almost all legitimate observations on blog's in the rankings are examples of vanity surfing. Scanning for your own name is likely to bring a lot of polluting links to your weblog.
On the other hand, I just spent hours finding out who Robert Scoble is - only to learn that he's just a blogger turned microsoft flack. Being a blogger, page after page of links to his name are blogrefs. Unfortunately his new job shows and he's proudly plugging just about everything with an enthusiasm fitting for his job. Very low grade. Can be avoided without loss of insight.