July 19, 2003
We are biomass for the processing of information
And some more Jakob Nielsen, this time on Information Foraging:
Information foraging's most famous concept is information scent: users estimate a given hunt's likely success from the spoor: assessing whether their path exhibits cues related to the desired outcome. Informavores will keep clicking as long as they sense (to mix metaphors) that they're "getting warmer" -- the scent must keep getting stronger and stronger, or people give up. Progress must seem rapid enough to be worth the predicted effort required to reach the destination.
Like it. Concept adopted.Posted by Claus at July 19, 2003 01:20 PM | TrackBack (0)