February 20, 2005
Shopping is just another word for "Interactive product placement"

Not that one couldn't see it coming, but for online games "Product placement" is simply a misnomer for shopping. If you add the product to the game, why not let the player order it right away. Case in point: You can now order pizzas from Pizza Hut inside Everquest.
(via Boing Boing)

Posted by Claus at February 20, 2005 03:12 AM | TrackBack (0)
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