Just so I don't forget: Russell Beattie is exactly right regarding the Niall Kennedy/Technorati blogging issue.
This is so obvious I can't believe people are getting it wrong.
It doesn't sound like Kennedy's post was necessarily one to be proud of, but if my boss wrote to an offended third party something like "I'm very sorry that we let you down. I assure you that these are not Technorati's official positions or feelings about the companies and projects mentioned, and I humbly ask for your forgiveness." about non business stuff on my personal website that is not hosted on the corporate webserver, I would quit immediately.