June 21, 2005
Ben & Jerry's vs. Amazon

So "small is the new big" we're told. That means it's probably time to read or reread Joel Spolsky's excellent comparison of two kinds of company - organic growth vs. forced growth you could call it.
It's no surprise that for the Web 2.0 wave, most of the companies we hear of are organic growth in some respect. It is only rarely visible for these companies that they have indeed broken free and created a 'space' all their own to dominate - for the web at large the 800 pound gorillas already roam the jungle.

Maybe the article would be better by acknowledging some successful transitions from organic to forced (the other way I think is close to impossible with anything like the original idea of the company intact). Google is, I think, an example. I think you could argue that Google started out organic, even launched product (in beta) in organic fashion, and only later switched the commercial engine of adwords into full growth gear.

Posted by Claus at June 21, 2005 03:13 PM | TrackBack (0)
Comments (post your own)

I think that Google is a rare case. AdWords was certainly forced, but AdSense and GMail are two great examples of the fact that Google can still be organic. And that is really why I like Google so much.

Posted by: Scott Johnson on June 24, 2005 9:32 PM
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