October 07, 2005
Attention capability vs. attention sweet spot

So, Just has a good observation about one more thing that's new in web 2.0:

Web 1.0 was 7 plus/minus 2 items, web 2.0 is 2 plus/minus 1 item.

Web applications are moving from targeting our attention capability (think altavista; think Windows) to targeting our attention sweetspot (think Google, think 37Signals).

I like it. It's like an attention economy analogue of the "It's your data" meme. It's your attention too, we shouldn't ask for too much of it.

Posted by Claus at October 07, 2005 10:41 AM | TrackBack (0)
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