January 04, 2006
Reading "Get back in the box"

Douglas Rushkoff's "Get back in the box" says right in the introduction that you should forget about all the megatrends and all the good sounding storytelling/business crap around your product and just make a good product. I like it already. Sits well with cluetrain, with branding is dead, with marketing is dead, with "DRM is nog going to bring you more customers", and with everything I believe in to boot. In other "Just make something people actually want goddammit" news, here's Guy Kawasaki's also likeable idea about what you should aim for in your product.

Posted by Claus at January 04, 2006 01:11 PM | TrackBack (0)
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