October 28, 2004
Please no "blog media convergence"

Excellent point by Seth Godin on why blogs aren't just something people with "old media access" should do:

Here's the problem. Blogs work when they are based on:
Pithiness and

(maybe Utility if you want six).

Does this sound like a CEO to you?

Short and sweet, folks: If you can't be at least four of the five things listed above, please don't bother.

You just can't be all those things if you're a leader in a traditional sense. You need to stay above the kinds of very personal reactions that work well in weblogs. You never lead 1-1.

Posted by Claus at October 28, 2004 12:22 AM | TrackBack (3)
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