Excellent point by Seth Godin on why blogs aren't just something people with "old media access" should do:
Here's the problem. Blogs work when they are based on:
(maybe Utility if you want six).
Does this sound like a CEO to you?
Short and sweet, folks: If you can't be at least four of the five things listed above, please don't bother.
You just can't be all those things if you're a leader in a traditional sense. You need to stay above the kinds of very personal reactions that work well in weblogs. You never lead 1-1. Posted by Claus at October 28, 2004 12:22 AM | TrackBack (3)