The results are clearly not best possible, not even Microsoft could pull that lie off. They're just plugs for Microsoft products.
Events like this makes it easy to imagine a world where the copyright cartel has won the battle of the digital realm, where websites are 'pay as you go', where you yourself have to put up your sites as 'pay as you go' sites because the majority of consumers are using a 'trusted' operating system that protect their eyes from freedom.
It could all come to happen. People are actively trying to make it happen.