November 26, 2005
NEXT05: Stefan Andrén

Next up at NEXT05 was a presentation from a Nike designer on their work with the future of clothes. I thought the ideas he presented were kind of basic. In a really thought provoiking idea 'basic' means 'very well executed'. If the idea has a ring of simplicity but really does something new then 'basic' is really a quality. But this I felt was just basic. I was expecting interesting new uses of fabrics or some extensions to the kinds of sensorware you can wear even today, e.g. heartrate monitoring, but most of the ideas were simply these ideas, along with a presentation on how Nike works with partners. I was probably not the intended audience.

Posted by Claus at November 26, 2005 03:23 PM | TrackBack (0)
Comments (post your own)
Help the campaign to stomp out Warnock's Dilemma. Post a comment.

Email Address:


Type the characters you see in the picture above.

(note to spammers: Comments are audited as well. Your spam will never make it onto my weblog, no need to automate against this form)


Remember info?