November 05, 2005
The attention sweet spot II

A while back I referenced Just's insightful comment that one of the memes driving the Web 2.0 companies is simplify, which is to say they're targeting your attention sweet spot, not your attention capability - or in Just's words "Web 1.0 was about 7 +/-1. Web 2.0 is about 2 +/-1".

It turns out there's a whole movement about attention ownership and preserving your right to your attention, The Attention Trust, which exerts exactly what you want to assert: "You own yourself. You own your data. You own your attention."
Having a non-profit to guard your attention like your privacy and your money may sound like a joke, but the founders are not kidding. They even have a declaration of gestural independence. I see a collision coming along at some point in the future with the RIAA and MPAA jerks on the analog hole, and of course there's going to be a collision with all television people on the obvious attention problem of advertising.

Found while digging around for info on the soon to be cool Riya.

Posted by Claus at November 05, 2005 08:13 PM | TrackBack (0)
Comments (post your own)

Et par rigtig gode pointer, og Riya ser sp?ndende ud, den m? kunne komme p? "Am I Web 2.0 or not" listen...

Posted by: tveskov on November 6, 2005 8:11 PM
Help the campaign to stomp out Warnock's Dilemma. Post a comment.

Email Address:


Type the characters you see in the picture above.

(note to spammers: Comments are audited as well. Your spam will never make it onto my weblog, no need to automate against this form)


Remember info?